Why Do We Spend So Much Time Searching for Good Beauty Products at a Good Price?
Let’s be honest—how many times have you found yourself deep in a YouTube rabbit hole or scrolling through endless product reviews at 1:00 a.m., all in the name of finding that perfect moisturizer, serum, or mascara that won’t break the bank? If this sounds familiar, you’re not alone. The Modern-Day Beauty Hunt On average, studies and surveys show that women spend up to 72 hours a year—that’s about 6 hours a month—just researching beauty and skincare products online. That includes reading reviews, watching tutorials, comparing prices, checking for deals, and looking up ingredients. And when we include in-store browsing or chatting with friends for recommendations, that number climbs even higher. Why? Because we’re not just buying a product—we’re investing in our appearance, our self-care routines, and often, our confidence. Quality vs. Price: The Ongoing Balancing Act Beauty shelves (both virtual and in-store) are overflowing with choices. There's always a new launch, a trending ingredient, or a hyped-up dupe to consider. And as much as we’d all love to splurge on that luxury serum with 24-karat gold flakes, most of us are living in the real world—with real budgets. We want products that: Work well for our skin or hair type Are made with safe, effective ingredients Last a reasonable amount of time Don’t cost as much as a car payment The problem? Sorting through marketing fluff and misleading packaging to find what actually works takes time—and sometimes, trial and error. The Cost of Constant Searching Endless product hunting can lead to: Decision fatigue (you end up buying nothing—or worse, the wrong thing) Wasted money on products that don’t perform as promised Clutter from half-used bottles collecting dust in your bathroom And ironically, all of this searching is supposed to save us time and money. But without guidance, we can end up spending more than we planned—both in dollars and in hours. That’s Where This Blog Comes In This blog exists to do the heavy lifting for you. I test, compare, and honestly review beauty products that are both affordable and effective. Whether you’re hunting for a $12 vitamin C serum that actually brightens your skin, or a hair mask that works magic for under $10, I’ll help you spend less time searching and more time glowing. You don’t need a $300 routine to feel beautiful. You just need the right products—and a trustworthy source to guide you.
S. Jordan/ Good Buys Official Blogger
5/8/20241 min read
Affordable beauty insights